Gonstead System of Chiropractic
Our History:
Gonstead represents the ultimate standard in "hands on" spinal adjusting and remains the leader in chiropractic techniques. Adhering to the definition of true chiropractic as defined by D. D. Palmer, the founder of Chiropractic in 1895, Dr. Clarence S. Gonstead found there was no substitute or better method for analyzing or correcting spinal misalignments than a pair of skilled chiropractic hands. This remains true today.
Dr. Clarence S. Gonstead (1898-1978) began practicing chiropractic in 1923 in Mt. Horeb, Wisconsin, a small farming community of 1,200 residents in south central Wisconsin. Dr. Gonstead's reputation spread throughout the state, the country and ultimately around the world, as a multitude of patient's health problems were corrected remarkably fast by his brand of chiropractic treatment. Hundreds of patients were seeking his care on a daily basis, and with his dedication to helping these patients, Dr. Gonstead worked from 8 a.m. to midnight six days a week plus every Sunday morning from 5 to 10 a.m. to be able to accommodate these growing patient numbers.
When Dr. Gonstead's schedule was at the limit of his physical capability, he knew the only solution to meet the public's health needs on the scale the public was demanding, was to build an unparalleled chiropractic treatment facility and staff it with Gonstead trained associates.
The Gonstead Clinic of Chiropractic, completed in 1964, was the third and final clinic Dr. Gonstead would design and treat patients from in this little town of Mt. Horeb before his death in 1978. Dr. Gonstead built the largest chiropractic facility in the world. A 22,000 square foot clinic, it had a waiting room to seat over100 patients, 11 adjusting rooms, x-ray facilities and lab, and a lower level to hold Chiropractic seminars. It was to become the most renowned chiropractic facility in the world. Next to his new clinic, Dr. Gonstead added a 78 room, full-service motel to accommodate the clinic's numerous long distance patients. Dr. Gonstead and his fellow staff members attended 300 to 400 patients on a daily basis. This huge following of patients led Dr. Gonstead to start the Gonstead Seminar of Chiropractic, helping to teach and develop even more Chiropractors in the art and philosophy of the Gonstead system of chiropractic treatment.
Dr. Alex Cox and Dr. Doug Cox joined Dr. Gonstead as staff doctors in 1964 and 1967 respectively.
Having been trained by Dr. Gonstead and working side by side in the clinic with Dr. Gonstead over the years that followed, Dr. Gonstead made the two brothers integral parts of the Gonstead Seminar presentation.
Dr. Gonstead was so pleased with the respect, dedication and coherence of the Cox brothers to his teachings and technique, that in 1974, he transferred and sold the Gonstead Seminar of Chiropractic to the Cox brothers. This "passing" of the Gonstead knowledge, not only included the teaching of his work through the Gonstead Seminar, but his faith and confidence in Dr. Alex and Dr. Doug also included the transfer and sale of the Gonstead Clinic and motel to the Cox brothers. Knowing that his teachings and legacy would live on under the guidance of Drs. Alex and Doug, his lifetime of work was safe from being altered or changed.
Dr. Gonstead's dedication and service to the patient, above all else, had been absorbed and passed on to the Cox brothers, and is still being practiced and taught by these two masters of the Gonstead system today, along with their current staff of fellow instructors.
"Find the subluxation, correct it and then leave it alone" (Dr. Clarence S. Gonstead)
The tradition continues:
Dr. Alex Cox
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Dr. Doug Cox
